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KLA Marketing Associates Blog
      

    Episode 20: Practicing Law While Female with Amber Racine

    As a lawyer who helps individuals and families who have suffered life-altering injuries as a result of someone else's negligence, Amber also mentors young lawyers and teenagers who are considering a career in the law.

    While Amber has been practicing law for a bit over a decade, she has immersed herself in public service and has, so far, built a formidable reputation not only as a fierce client advocate but also as a leader in the legal community.

    Our podcast episode centers on the topic “Practicing Law While Female” during which we discuss the challenges, triumphs and milestone there are still yet to be realize in the still male dominated legal services profession. 

    Amber and I had a fascinating, electrifying conversation. Please do listen to learn all about it. 

    Episode 19:  Wellness in the Workplace with Will Meyerhofer – The People’s Therapist

    Will transitioned his career as private practicing lawyer to a psychotherapist after working as an attorney for two years with a very large Manhattan-based law firm. When Will entered the law in the late 90’s, he had no idea what exactly he was getting himself into. He found quickly that his professional choice was not one that fit him nor his lifestyle.

    He is the author of “Way Worse than Being a Dentist: the Lawyer's Quest for Meaning.” He has also written a book introducing and elaborating upon the central concepts of psychotherapy, “Life is a Brief Opportunity for Joy”.

    Will writes regularly for Above the Law, and maintains a blog at www.thepeoplestherapist.com.

    In this episode of Secret Sauce Tastings Podcast, Will and I explore the sometimes tragic and toxic environment that law firms can be and how lawyers can protect themselves and their colleagues via wellness practices and programs.

    Episode 18: Legal Public Relations with Janet Falk

     

    With the explosion of social media, the role of public relations to enhance reputations has shifted from predominantly editor dependent to self promotion and self publishing. Given that reputation enhancing in a principle pillar to building and growing a prosperous service business, engaging in informed PR activities can be pivotal to attracting qualified clients and referral sources.

    In my discussion with PR pro Janet Falk, she discusses how clients may leverage PR to become the attorney reporters call for expert commentary. Moreover, Janet outlines tips on becoming reporters’ trusted sources. She wraps up our discussion by explaining how media relations and PR are two different disciplines, serving two critical functions. Join us to learn more. 

    Episode 17: De-Clutter Your Life for Business to Thrive with Barbara Berman

    Combining her experience in corporate process improvement and social work degree, Barbara is president of BB’s Clutter Solutions as a certified professional organizer. In the podcast, Barbara discusses how clutter and disorganization leads to lack of productivity and can steal coveted time from running and growing a prosperous business. She provides numerous actionable steps that listeners can take to rid themselves of productivity-busting habits. Barbara shares her approach that helps clients feel less stressed about making decisions and keeps them motivated to continue so that they can regain control over their lives.

     

    Episode 16: Why Storytelling Is So Compelling as a Marketing Tool with Rhonda Ulrich

    An attorney by training, Rhonda has held various roles in and around legal for over 20 years. Presently, she leads her consulting practice serving the professional services sector (real estate, construction and law) in go-to-market strategies in the marketing communications arena. 

    In this podcast, Rhonda and Kimberly discuss how storytelling can be an impactful marketing tool through which professional services providers communicate effectively and efficiently how they solve their clients’ problems and issues better than their competitors. Rhonda outlines how to incorporate storytelling by leveraging unique stories and experiences, not merely offering objective credentials such as case wins and professional accomplishments.

    A great insight into how professional services providers can easily differentiate themselves in a competitive marketplace. 

    Episode 15: Developing High Performance Teams with Darryl Cross

    In his 20+ years of working in the legal services arena, Darryl has seen the profession and the business from many different vantage points. In addition to his roles as law firm CMO and VP of Professional Development and Coaching for Lexis, Darryl informs and guides clients in a wide variety of business sectors on how to secure the best performance from employees and firm leadership who are already proficient in their respective roles. He has found that a sure path to peak performance is to help clients learn how to improve their team dynamics by integrating certain practices into their daily habits. 

    In his book Cultivating Excellence: The Art, Science, and Grit of High Performance in Business, Darryl illuminates how great achievers and performers can up their game, so to speak, through cultivating collaboration. Darryl shares in this podcast common team-building and collaboration threads he learned from interviewing astronauts, fire fighters, athletes, Navy SEALS, surgeons and others that lead to peak performance. Listen and learn from this fascinating exchange.

    Episode 14: Business Development Secrets to a Prosperous Business with Jim Ries

    Following a distinguished entrepreneurial-based career, Jim joined Offit Kurman in 2013 to lead its business development efforts. Operating from the “give to get” philosophy, Jim has been an instrumental part of the firm’s extraordinary growth up and down the east coast. 

    He increases the firm’s visibility, reach and value by developing and managing educational outreach programs designed specifically to support an extensive network at every stage of its business cycle. 

    In our discussion, Jim and I share observations into what creates an ideal business development environment, how professional services providers must align themselves for the long haul of building, growing and sustaining a prosperous business. Learn from those whom evoke the Secret Sauce to marketing success.  

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    Episode 13: Leadership in the Law with Mark Tarasiewicz

    While lawyers stay busy practicing law, there are many legal professionals behind the scenes who make the trains run on time, from legal administrators aptly running the business of the law firm, IT experts protecting firms’ and clients’ intellectual capital, the CFO and her team to maintain and advise on firms’ finances and so many more non-lawyer functions.

    In my discussion with Mark Tarasiewicz, former Executive Director of the Philadelphia Bar Association and now the Executive Director of Administration with Spector, Gadon & Rosen, I learned what a day in the life of a legal administrator looks like and Mark’s unique point of view of today’s law firm leaders’ greatest challenges.

    Episode 12: Content is KING with Adam Kosloff

     

    After graduating Yale University, Adam moved to Los Angeles to pursue a screenwriting career.

    While enjoying the opportunity to work with industry greats like Mel Brooks (Spaceballs: The Animated Series), Adam supplemented his income by writing for the web. What began as a “day job” blossomed into a full-scale business, and Adam soon fell in love with working with his clients to help their firms achieve their full potential.

    Enter, Virtuoso Content, Adam’s virtual business that creates high quality online marketing content to help attorneys and clients to showcase their firms and be more profitable.

    Adam joins us on another episode of Secret Sauce Marketing Tastings podcast to discuss the increasing need for content generation, mostly digital, in the 21st century. We discuss what makes a desirable client and Adam’s approach to collaboration for greater results.

    Episode 11: Social Media Imperative with Spencer Smith

    Social media has entered its second decade and boy, has it changed the way we do business as a result. National social media strategist Spencer Smith joins us on our Secret Sauce Marketing Tastings podcast to discuss the role and importance of embracing social media to build a prosperous business.

    Spence is founder of spencerXsmith.com and social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He's been named a "Social Media Expert" by Forbes, and his company AmpliPhi is the winner of the 2016, 2017 and 2018 InBusiness Magazine Executive Choice Award for Social Media Consulting Company.

    Among Spence’s 2017 presentations, he addressed the New York Stock Exchange on social media best pracices. His debut book "ROTOMA: The ROI of Social Media Top of Mind" was featured in Forbes, and is an Amazon Bestseller.

    Listen in and learn best practices for social media marketing in the second decade of the 21st century.

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