The internet has revolutionized public relations. Social media has increased exponentially the channels used to engage with new audiences. Print media is slowly going the way of dinosaurs though still relevant in some instances.
Given the level playing field that the internet brought with it, everyone can be their own publicist, but should they? Technically, it is no necessary (though advised) to retain the services of PR professionals IF individuals can generate their own digital content and understand how to leverage it across multiple platforms. This is one of the points of discussion with today's guest Sharon Berman, President of Berbay Marketing and PR.
Take a listen to gain helpful insight in the secrets of PR in the digital age.