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KLA Marketing Associates Blog

    Janet Falk – Legal PR

    With the explosion of social media, the role of public relations to enhance reputations has shifted from predominantly editor dependent to self promotion and self publishing. Given that reputation enhancing in a principle pillar to building and growing a prosperous service business, engaging in informed PR activities can be pivotal to attracting qualified clients and referral sources.

    In my discussion with PR pro Janet Falk, she discusses how clients may leverage PR to become the attorney reporters call for expert commentary. Moreover, Janet outlines tips on becoming reporters’ trusted sources. She wraps up our discussion by explaining how media relations and PR are two different disciplines, serving two critical functions. Join us to learn more. 

    Adam Kosloff – Content is KING

    After graduating Yale University, Adam moved to Los Angeles to pursue a screenwriting career.

    While enjoying the opportunity to work with industry greats like Mel Brooks (Spaceballs: The Animated Series), Adam supplemented his income by writing for the web. What began as a “day job” blossomed into a full-scale business, and Adam soon fell in love with working with his clients to help their firms achieve their full potential.

    Enter, Virtuoso Content, Adam’s virtual business that creates high quality online marketing content to help attorneys and clients to showcase their firms and be more profitable.

    Adam joins us on another episode of Secret Sauce Marketing Tastings podcast to discuss the increasing need for content generation, mostly digital, in the 21st century. We discuss what makes a desirable client and Adam’s approach to collaboration for greater results.

    Will Meyerhofer – The People’s Therapist – Wellness in the Workplace

    Will transitioned his career as private practicing lawyer to a psychotherapist after working as an attorney for two years with a very large Manhattan-based law firm. When Will entered the law in the late 90’s, he had no idea what exactly he was getting himself into. He found quickly that his professional choice was not one that fit him nor his lifestyle.

    He is the author of “Way Worse than Being a Dentist: the Lawyer's Quest for Meaning.” He has also written a book introducing and elaborating upon the central concepts of psychotherapy, “Life is a Brief Opportunity for Joy”.

    Will writes regularly for Above the Law, and maintains a blog at www.thepeoplestherapist.com.

    In this episode of Secret Sauce Tastings Podcast, Will and I explore the sometimes tragic and toxic environment that law firms can be and how lawyers can protect themselves and their colleagues via wellness practices and programs.

    Michael Kelberg

    Feat Michael Kelberg-2


    A SAG-AFTRA eligible actor, writer, director and producer, Michael Kelberg has developed a sizable resume in film, television, theatre, music video and so much more for over 20 years.

    Born and reared in Philadelphia and with a journalism degree from Temple University, Michael’s career took him to NYC where he studied at HB Studio and The Simon Studio. It is there that he embarked on quite a successful Off-Off Broadway career. Michael has gone on to work in every area of film, theatre, commercials, new media, music videos, to name a few.

    With his unique background, skill sets and experience, Damien’s integrated services are an invaluable asset that create solutions for overall positive health, wellness and performance goals for his clients.

    In addition to his acting/directing/producing career, Michael is also president of Blueye Video Productions, a video production services company that provides the full video experience, from concept, shoot and post/release. Michael’s experience on both sides of the camera keeps his pulse of the ever-changing industry and offers clients a unique perspective on how to best make their projects shine.

    Connect with Michael – kelberg@gmail.com, 856-685-7396, blueyeproductions.biz.

    Spencer Smith - Get Serious with Social Media

    Social media has entered its second decade and boy, has it changed the way we do business as a result. National social media strategist Spencer Smith joins us on our Secret Sauce Marketing Tastings podcast to discuss the role and importance of embracing social media to build a prosperous business.

    Spence is founder of spencerXsmith.com and social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He's been named a "Social Media Expert" by Forbes, and his company AmpliPhi is the winner of the 2016, 2017 and 2018 InBusiness Magazine Executive Choice Award for Social Media Consulting Company.

    Among Spence’s 2017 presentations, he addressed the New York Stock Exchange on social media best pracices. His debut book "ROTOMA: The ROI of Social Media Top of Mind" was featured in Forbes, and is an Amazon Bestseller.

    Listen in and learn best practices for social media marketing in the second decade of the 21st century.

    Damien Smith - Health and Wellness


    As founder and president of Force Fitness & Nutrition, Damien is an exercise specialist, nutrition consultant and qigong instructor who offers a comprehensive and evidenced-based approach to health, fitness and performance training needs.

    With nearly 20 years of field experience and 26 years of dedicated practical experience in health, fitness, and MBS (mind, body, spirit) cultivation, Damien has discovered one consistent fact that leads him to assert, "You Are Powerful"!

    With his unique background, skill sets and experience, Damien’s integrated services are an invaluable asset that create solutions for overall positive health, wellness and performance goals for his clients.

    The foundations of Damien’s business is derived from his desire to combine the principles and practices of strength/fitness training, sports medicine, nutrition and mental fitness techniques with the most effective methods of their application to provide clients with the utmost health and wellness experience.

    Damien partners with his clients to assess their overall health, identify areas of concern for improvement and designs customized programs, including building health, wellness and self-regulation habits and benefits from the inside out.

    #8 | Relationship Building: Get and Stay Connected

    #7 | Managing Digital Assets

    #6| Define and Build Your Personal Brand

    Secret Sauce Marketing Podcast #5| Follow up, Follow up, Follow up



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