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KLA Marketing Associates Blog

    Episode 34: Creating the Career of Your Dreams: How One Woman Has Done It - An interview with Catherine MacDonagh


    With an early love of theater and acting, Catherine thought she was headed to Broadway yet somehow landed in the country's legal services marketplace as a super innovator. Listen in as we discuss the path Catherine has taken to become a successful serial entrepreneur, educator and consultant and, in doing so, learned the indubitable lessons of guiding and giving to others that has proven transformational for all. 




    Episode 35: Putting the 'service' into client service: a interview with Cole Silver


    Four Seasons, Nordstrom, Disney. What do they have in common? Unparalleled service. In the digital age of of connection, client service has never been more important, especially because as consumers (of everything), we have so many choices. Tune in to learn Philadelphia-based law firm Chief Client Officer Cole Silver's version of client service and how to convert your clients to promoters, to grow a prosperous business. How are you delivering on the Rainmaker Roadmap version of extraordinary service? 




    Episode 33: Creating the Career of Your Dreams: How One Powerful Woman Has Done It



             Born on her parents' bed, lawyer and serial entrepreneur Nicole Auerbach approaches her professional journey with gusto and forward motion in much the same way. She has had the "Big Law" experience, founded and co-founded two thriving law businesses and is excited to see what's next. Join us to learn a few of the learnings Nicole has leveraged to propel her forward and her best professional advice to her younger self. You do not want to miss this episode for a glimpse into how one powerful woman has created the career of her dreams. 




    Episode 32: Follow Your Passion to Career Success w/ Ross Goren


             What makes our hearts sing, professionally, likely is linked to an early curiosity, an interest that we develop a fire for. That is the case for attorney Ross Goren in his pursuit of addressing daily problem solving to help his corporate clients. Join us for a fabulous discussion on the importance of identifying our passion, following it for a more success and fulfilling professional journey. 




    Episode 31: Creating Visibility On Steriods


    The internet has revolutionized public relations. Social media has increased exponentially the  channels used to engage with new audiences. Print media is slowly going the way of dinosaurs though still relevant in some instances. 

    Given the level playing field that the internet brought with it, everyone can be their own publicist, but should they? Technically, it is not necessary (though advised) to retain the services of PR professionals IF individuals can generate their own digital content and understand how to leverage it across multiple platforms. This is one of the points of discussion with today's guest Sharon Berman,  President of Berbay Marketing and PR. 

    Take a listen to gain helpful insight in the secrets of PR in the digital age. 



    Episode 30: Embrace Marketing Technology or Get Left Behind


    Never before has marketing technology driven innovation and change as quickly as it is happening today. As business owners and professionals, if we aren't learning and adapting, you can bet that your competitors are. That's our world in the digital age and we continue to zoom ahead, or, some of us do. In our conversation with Intapp's Christopher Raymond, we learn about how their one-stop technology solutions are revolutionizing the business of law...every CMO thanks them for developing and rolling out solutions that enables deep dive analysis for bottom line business growth. Join us to learn more and what is teaching his five-year-old daughter to do...it may surprise you. 


    Episode 29: Is your NET working? with Frank Agin


    Networking. Most people don't care for it. Even more people don't truly understand how to leverage their networking activities. Yet targeted networking is essential to building a prosperous service business. Fact. So, how do we reconcile all these points? Join national networking guru and networking company CEO Frank Agin and I to hear our perspectives on how business owners can strategize how and where to invest their networking time and prioritize where and with whom to meet. Highly enlightening episode for those who are focused on growing their robust network and committed to making it happen. 


    Episode 28: Are You a Dot Connector, a Super Connector or Just a Dot?


    With all the connectedness that most of us have via social media and digital marketing, relationship building has never been easier than it is today. In fact, it can be overwhelming unless you are law firm Adams & Reese’s Strategic Initiative Manager Jeff Manning, a super dot connector. Listen to our discussion on top-level tips for building and growing a “seed sowing and producing” network while enjoying the fruits of your labor. This is strategic business building stuff, right here. 


    Episode 27: Get Your Leadership On: How Women Can Fast Track Theirs to Greater Success

    With so much media attention on strong women rising in the #MeToo era and beyond, organizations are feeling the pressure to make a culture shift to retain their best female talent and promote them into leadership. Change is never easy and organizations need support to navigate unchartered waters. Join nationally renowned leadership and sales trainer Alexis Gladstone and I to learn ways you and your organization can make these imperative shifts for diversity and inclusion for all. 


    Episode 26: Is this REALLY a Good Use of Your Valuable Time?

    Clients today expect greater efficiency and high responsiveness from their service providers in addition to a superior work product. That's new territory for most services providers. How to manage it all, all at the same time? Join award-winning entrepreneur and CEO of OutsourceEasier’s Dina Eisenberg and I as we discuss how, in today’s gig economy, a mindset shift is required so that business owners (including those responsible for business generation) can retain the services and/or hire a dream team to run their business while enabling them to focus on what's important and creating the life/career of their dreams.