Today, more than ever, marketing planning is essential to every lawyer in private practice – whether you are a first-year associate, a junior partner and even a managing partner.
A recent survey reported that U.S. demand for legal services is flat, clients are continuing to tighten their legal budgets and the legal paradigm continues to shift. Yet, opportunities for strategically building a healthy practice have never been greater.
Indeed, given the looming challenges, it is imperative to have a marketing plan to guide you through the process.
Below, I've outlined nine reasons why a marketing plan is necessary.