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KLA Marketing Associates Blog

    Five Keys to Building a Robust Referral Network

    We have found over many years assisting attorneys with growing their client base and developing new business that one area too often overlooked is their referral network.  The tendency for most after receiving a referral is merely to say thank you to the source of the referral, attend to servicing the new client and then move on to the next assignment. That’s what we call a “one and done” mentality, and not an effective strategy in one’s business development toolbox.


    Kimberly Rice Addresses Women Lawyers of Lehigh Valley

    President/Chief Strategist Kimberly Rice presented "Create the Career of Your Dreams by Charting Your Own Course” at the Women Lawyers of Lehigh Valley Spring Seminar. The program was held at Barrister's Club, Allentown, PA.

    During her program, Rice, a Cherry Hill resident, outlined imperative communication, networking, and marketing techniques women lawyers must take to achieve the career of their dreams.

    Kimberly Rice to Address New Jersey State Bar Paralegal Committee

    President/Chief Strategist Kimberly Rice will serve as a panelist during the NJSBA's Paralegal Committe sponsored event, "Presenting Your B.E.S.T Self 2017” on February 21, 2017 at 6pm. The program will be held  at The Law Center, New Brunswick, NJ.

    Click here to register.

    Kimberly Rice Addresses New Jersey State Bar Paralegal Committee

    President/Chief Strategist Kimberly Rice recently presented "5 Steps to Develop a Marketing Mindset” to the NJSBA’s Paralegal Special Committee. The program was held at The Law Center, New Brunswick, NJ.

    During her program, Rice, a Cherry Hill resident, outlined the five imperative steps legal professionals must take to advance their career and support their firms in attracting and retaining valuable clients.

    3 Effective Law Firm Marketing Strategies

    In these competitive times, law firms, large and small, should develop and implement a solid marketing plan and budget to stimulate business growth. Large firms typically have something that looks like a budget, but fail to align the budget with a strategic marketing plan.

    It is common for small (or solo) firms to forsake creating a specific marketing plan or budget, but rather make marketing investments otherwise known as “random acts of marketing”. To that, I would ask, how's that working for you?

    Commit to making 2017 a more strategic, deliberate year for your firm's marketing efforts. An integrated marketing plan and budget will:

    3 Critical Steps to Grow Your Law Firm

    The stats are staggering. Law firms continue to implode and partners are splitting off to start their own ventures. These events have caused smaller law firms to encounter more competitors than ever before. Big law partners are becoming small firms’ worst nightmare.

    The Intrinsic Value of Internally Focused Relationship Building

    In the over-stretched billable day, savvy lawyers understand the imperative to optimize each potential opportunity to build relationships in every facet of their world, particularly inside the law firm. It is within these protected walls that connections may be made, relationships cultivated and long-term gains made.

    3 Steps to Attracting Clients by Leveraging Industry Conferences

    The Secret Sauce Explained

    KLA Marketing Associates Voted a 2015 Best Law Firm Public Relations Agency

    KLA Marketing Associates was voted a top public relations agency by the readers of the New Jersey Law Journal as part of the ALM publication’s “Best of 2015” reader survey.