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KLA Marketing Associates Blog

    KLA Marketing Recognized in 2017 Best of Awards:Law Firm Public Relations Agency

    KLA Marketing Associates was voted among the top public relations agency by the readers of the New Jersey Law Journal as part of the American Legal Media’s publication’s “Best of 2017” readers’ survey.  

    The Pain of Getting Started: Cornerstones to a Prosperous Law Practice

    The secret to getting ahead is getting started – Mark Twain

    Taking that first step, requires the greatest commitment. Once you do, the rest will flow.

    As a lawyer who has likely not had professional training on how to build a prosperous business, it is important to understand that it is a process.

    Benefits of Market Leadership

    Following is not leading.

    A dichotomy: Lawyers are trained to rely upon precedent, on what has occurred before, while market dominance is built upon asserting leadership. Too often, these two diametrically opposed thought patterns collide.

    Many solo lawyers and law firms still do not recognize the benefits of market leadership. Advising lawyers on the requisite steps we must take to help them achieve their business goals, we frequently hear the question “what is xxxx law firm doing?” as if our clients should follow (and/or copy) any lawyer or law firm in their marketing approach.

    3 Critical Steps to Grow Your Law Firm

    The stats are staggering. Law firms continue to implode and partners are splitting off to start their own ventures. These events have caused smaller law firms to encounter more competitors than ever before. Big law partners are becoming small firms’ worst nightmare.

    7 Secrets of an Effective Marketing Plan

    It all Starts with the "Secret Sauce"

     As we have emphasized repeatedly, the foundation of KLA Marketing’s philosophy is that of our Secret Sauce: "The consistent, persistent, massive amounts of action over a prolonged period of time." A key factor in developing and delivering effective messages to your audience on an ongoing basis is to have a master marketing plan providing your team with an effective road map. As you implement your plan, monitoring its success is imperative, and revising that plan as needed is always necessary.

    Get real about growing your law firm: Six ways to market your firm

    In these competitive times, law firms, large and small, should develop and implement a solid marketing plan and budget as key to effective business growth. Large firms typically have something that looks like a budget but is often not aligned with a strategic firm marketing plan, even is such a thing exists.

    Do you want to develop a healthy client base, but are confused where to start?

    In addition to the mantra myth “do great work and the clients will come”, our experience working with attorneys from first-years to long-standing veterans, “I don’t have the time to market” presents itself as the primary reason for a lack of an individual’s on-going business development program.  Here are a couple of tactics to consider to initiate a BD program for yourself that will prove effective over time:

    Does your firm support growing a prosperous book of business?

    Actually, this subject should have been discussed during your interview process and certainly during your orientation after you joined the firm. However, if you question whether your firm does support your growing a book of business, ask yourself these questions:

    Are You Falling Down on Following Up?

    Relationship Building: Check Motivations