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KLA Marketing Associates Blog

    How to Minimize Client Dissonance

    There can be no question among service providers that a happy client is not only the best kind of client, but also the only kind of client one wants on the client roster. Satisfied clients generate a steady stream of engagement most often resulting in drawing your best efforts, which brings higher revenue and income for all parties. However, inevitably a project or two may not run as smoothly as your client or you might anticipate or prefer, which can potentially “blow-up” the client relationship, and before the misunderstanding is resolved, the unhappy client starts looking for another service provider. Then “BOOM”, the client terminates the relationship!