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KLA Marketing Associates Blog
      

    The Secret Sauce to a Prosperous Business

    Do you have the secret sauce to business success?


    Too often, clients complain about not having enough time to engage in meaningful business development activities. They are so busy servicing the clients they do have, that taking concrete steps to expand the existing client relationships that they enjoy and/or attract new clients, is beyond what they can envision for themselves.

    Believe me, I get it. Funny thing, we all have the same amount of time (168 hours per week). If you observe those whom you perceive as "crazy successful", I bet you'll notice some super efficient habits and disciplines they create for themselves:

    • Never eat alone - great way to cultivate relationships for new business
    • Take steps to be a "connector" - helping others to connect with others will reap benefits for you.
    • Calendar time every single day to connect with a client and/or high impact contact

    Get real about growing your law firm: Six ways to market your firm

    In these competitive times, law firms, large and small, should develop and implement a solid marketing plan and budget as key to effective business growth. Large firms typically have something that looks like a budget but is often not aligned with a strategic firm marketing plan, even is such a thing exists.

    Do you want to develop a healthy client base, but are confused where to start?

    In addition to the mantra myth “do great work and the clients will come”, our experience working with attorneys from first-years to long-standing veterans, “I don’t have the time to market” presents itself as the primary reason for a lack of an individual’s on-going business development program.  Here are a couple of tactics to consider to initiate a BD program for yourself that will prove effective over time:

    Does your firm support growing a prosperous book of business?

    Actually, this subject should have been discussed during your interview process and certainly during your orientation after you joined the firm. However, if you question whether your firm does support your growing a book of business, ask yourself these questions:

    Are You Falling Down on Following Up?

    Charting a Different Course: A Woman Lawyer’s Checklist

    For all the chatter, studies, and disheartening stats we read on where Women in the Law rank in the legal services sector, I say “Phooey”. Yes, the numbers stink; yes, there are real barriers, discrimination, disappointing treatment from law firm leadership, but hey, we are women “with a capitol W” as the phrase goes.

    Relationship Building: Time Considerations

    Attorneys are very busy people, often logging their time in six-minute increments. Where do they “find” the time to get and stay in touch with everyone AND have the much-needed downtime?

    Relationship Building: Check Motivations

    Relationship Building: Staying in Touch

    Six Steps Lawyers Can Take to Develop Extraordinary Communication Skills

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