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KLA Marketing Associates Blog

    Position Yourself for Marketing Greatness

    Were you born to be a marketing rock star? When you were in law school, were you thinking “I can’t wait to market myself as a lawyer?”

    Get real about growing your law firm: Six ways to market your firm

    In these competitive times, law firms, large and small, should develop and implement a solid marketing plan and budget as key to effective business growth. Large firms typically have something that looks like a budget but is often not aligned with a strategic firm marketing plan, even is such a thing exists.

    Do you want to develop a healthy client base, but are confused where to start?

    In addition to the mantra myth “do great work and the clients will come”, our experience working with attorneys from first-years to long-standing veterans, “I don’t have the time to market” presents itself as the primary reason for a lack of an individual’s on-going business development program.  Here are a couple of tactics to consider to initiate a BD program for yourself that will prove effective over time:

    Does your firm support growing a prosperous book of business?

    Actually, this subject should have been discussed during your interview process and certainly during your orientation after you joined the firm. However, if you question whether your firm does support your growing a book of business, ask yourself these questions:

    Are You Falling Down on Following Up?

    Relationship Building: Time Considerations

    Attorneys are very busy people, often logging their time in six-minute increments. Where do they “find” the time to get and stay in touch with everyone AND have the much-needed downtime?

    Relationship Building: Check Motivations

    Relationship Building: Staying in Touch

    How Sharp Are Your Sales Skills?

    As the legal services arena continues to experience turbulence from a host of challenges such as what to do about your summer associate program to non-performing equity partners, we consistently advise law firm clients on an area of non-ending concern: cultivating effective rainmakers of lawyers who have no sales background.

    Active Listening Skills Wins Clients

    All too often we read studies which report clients’ pet peeve with their counsel not listening to them. Or, cited another way, clients frequently do not feel heard.