Were you born to be a marketing rock star? When you were in law school, were you thinking “I can’t wait to market myself as a lawyer?”
In these competitive times, law firms, large and small, should develop and implement a solid marketing plan and budget as key to effective business growth. Large firms typically have something that looks like a budget but is often not aligned with a strategic firm marketing plan, even is such a thing exists.
In addition to the mantra myth “do great work and the clients will come”, our experience working with attorneys from first-years to long-standing veterans, “I don’t have the time to market” presents itself as the primary reason for a lack of an individual’s on-going business development program. Here are a couple of tactics to consider to initiate a BD program for yourself that will prove effective over time:
Actually, this subject should have been discussed during your interview process and certainly during your orientation after you joined the firm. However, if you question whether your firm does support your growing a book of business, ask yourself these questions:
As the legal services arena continues to experience turbulence from a host of challenges such as what to do about your summer associate program to non-performing equity partners, we consistently advise law firm clients on an area of non-ending concern: cultivating effective rainmakers of lawyers who have no sales background.