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KLA Marketing Associates Blog
       

    Spencer Smith – Get Serious with Social Media


    Social media has entered its second decade and boy, has it changed the way we do business as a result. National social media strategist Spencer Smith joins us on our Secret Sauce Marketing Tastings podcast to discuss the role and importance of embracing social media to build a prosperous business.

    Spence is founder of spencerXsmith.com and social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He's been named a "Social Media Expert" by Forbes, and his company AmpliPhi is the winner of the 2016, 2017 and 2018 InBusiness Magazine Executive Choice Award for Social Media Consulting Company.

    Among Spence’s 2017 presentations, he addressed the New York Stock Exchange on social media best pracices. His debut book "ROTOMA: The ROI of Social Media Top of Mind" was featured in Forbes, and is an Amazon Bestseller.

    Listen in and learn best practices for social media marketing in the second decade of the 21st century.

    KLA Marketing Associates Earns Women's Business Enterprise National Council (WBENC) Certification

    KLA Marketing Associates, a marketing advisory and professional coaching firm is proud to announce national certification by the Women's Business Enterprise National Council (WBENC), the nation’s leading advocate of women-owned businesses as suppliers to America’s corporations. 

    9 Reasons Why Integrated Marketing Planning is Key to a Prosperous Business

    Today, more than ever, marketing planning is essential to every lawyer in private practice – whether you are a first-year associate, a junior partner and even a managing partner.

    A recent survey reported that U.S. demand for legal services is flat, clients are continuing to tighten their legal budgets and the legal paradigm continues to shift. Yet, opportunities for strategically building a healthy practice have never been greater. 

    Indeed, given the looming challenges, it is imperative to have a marketing plan to guide you through the process. 

    Below, I've outlined nine reasons why a marketing plan is necessary.

    How to Use a 30-Second Commercial in Productive Relationship Building

    What is a “30-second commercial”? 

    At its core, a 30-second commercial serves several purposes. Of course, it is a communication tool; the micro introduction will help you articulate your message. It is also a sales tool; it will help pique interest of your listeners to spur a meaningful conversation. However, and most importantly, it is a teaching tool. 

    As a high-level and basic introduction, an effective commercial is designed to give your audience (of one or many) just enough information that they will have a sense of you who are and want to know more

    Develop the Marketing Mindset to Make Rain

    Fact:

    1. Lawyers receive no formal training nor education in law school to prepare them to be a business owner upon entering private practice.
    2. Most law firms do a poor job mentoring and shadowing new lawyers to become effective business generators.
    3. There is more competition and pressure than ever before to learn quickly how to build a quality book of business and contribute to firm in a meaningful way.
    4. BONUS - - there are two types of lawyers: those who have business and those who work for those who have business. Which are you?

    What Can Women Accomplish If We Could Fail Upwards?

    After viewing an interview with Michelle Obama and actor Tracee Ellis Ross at this weekend's United State of Women Summit in LA, I was struck by the phrase "failing up". This phrase was used in the context of how men do not allow failure to impede their self confidence, their ability to keep moving forward to attaining their goals or, in short, slow them down, much at all.

    Position Yourself for Marketing Greatness

    Were you born to be a marketing rock star? When you were in law school, were you thinking “I can’t wait to market myself as a lawyer?”

    Quote of the Week-Jim Lovell


     

    Quote of the Week-Fabienne Fredrickson


     

    What Lawyers and Legal Professionals Can Reasonably Expect from Search Engines and Social Media Marketing

    Building a prosperous legal practice has never been easier than it is today. Unlike in decades past, the number of marketing tools in the proverbial toolkit has never been greater. So, why do lawyers struggle to use the marketing tools available?

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