Not speaking up when we know the right answer. Not negotiating to advance our professional journey. Not accepting the credit for having the brightest idea in the room. Not having “that” conversation because we hate confrontation.
Coaching many women lawyers and professionals, I’m consistently struck by the common threads I hear over and over that are, frankly, distressing to me.
To set the stage, a typical coaching intake session consists of learning about the clients’ present business generation efforts, whether they are “fishing in the right ponds” and if they have a written business plan, how they are implementing it on a regular basis.
During the course of this process, I learn so much more. I learn about the clients’ perceived obstacles, weaknesses and a ringside view of their challenging day-to-day. Almost without fail, I learn very personal details about their lives, which may include the state of their closest, most intimate relationships, how they feel about their work and their life circumstances.
Mind you, I am not a trained nor licensed psychologist, counselor or social worker though I function as a sounding board, sideline cheerleader and business coach.
There was a time when women feared they may be eaten by large animals or die of starvation - external dangers. Nowadays, women experience many fears that are more internally-focused:
- fear of failure
- fear of rejection
- fear of not following “the rules”
- fear of not “measuring up”
In my coaching sessions with clients and during our Women Rainmaker Forum program, I work with many women who struggle to overcome some sort of fear in addition to whatever anxiety they already experience in connection with their careers.
Dispel the Fears for Good
Miraculously, we bring into our life the lessons we need to learn. Through each of these fears, there are likely life lessons hiding inside. Once learned, you may be empowered to ease your fears and your daily stress. When you take the steps to address your inner fears, you grow and become a stronger -- a fearless, strong woman capable of anything your heart desires.
KLA Marketing Associates, a marketing advisory and professional coaching firm is proud to announce national certification by the Women's Business Enterprise National Council (WBENC), the nation’s leading advocate of women-owned businesses as suppliers to America’s corporations.
Today, more than ever, marketing planning is essential to every lawyer in private practice – whether you are a first-year associate, a junior partner and even a managing partner.
A recent survey reported that U.S. demand for legal services is flat, clients are continuing to tighten their legal budgets and the legal paradigm continues to shift. Yet, opportunities for strategically building a healthy practice have never been greater.
Indeed, given the looming challenges, it is imperative to have a marketing plan to guide you through the process.
Below, I've outlined nine reasons why a marketing plan is necessary.
What is a “30-second commercial”?
At its core, a 30-second commercial serves several purposes. Of course, it is a communication tool; the micro introduction will help you articulate your message. It is also a sales tool; it will help pique interest of your listeners to spur a meaningful conversation. However, and most importantly, it is a teaching tool.As a high-level and basic introduction, an effective commercial is designed to give your audience (of one or many) just enough information that they will have a sense of you who are and want to know more
- Lawyers receive no formal training nor education in law school to prepare them to be a business owner upon entering private practice.
- Most law firms do a poor job mentoring and shadowing new lawyers to become effective business generators.
- There is more competition and pressure than ever before to learn quickly how to build a quality book of business and contribute to firm in a meaningful way.
- BONUS - - there are two types of lawyers: those who have business and those who work for those who have business. Which are you?
After viewing an interview with Michelle Obama and actor Tracee Ellis Ross at this weekend's United State of Women Summit in LA, I was struck by the phrase "failing up". This phrase was used in the context of how men do not allow failure to impede their self confidence, their ability to keep moving forward to attaining their goals or, in short, slow them down, much at all.
Were you born to be a marketing rock star? When you were in law school, were you thinking “I can’t wait to market myself as a lawyer?”