Today, more than ever, marketing planning is essential to every lawyer in private practice – whether you are a first-year associate, a junior partner and even a managing partner.
A recent survey reported that U.S. demand for legal services is flat, clients are continuing to tighten their legal budgets and the legal paradigm continues to shift. Yet, opportunities for strategically building a healthy practice have never been greater.
Indeed, given the looming challenges, it is imperative to have a marketing plan to guide you through the process.
Below, I've outlined nine reasons why a marketing plan is necessary.
In the first KLA Marketing Associates podcast episode, Kimberly Rice introduces herself and describes the professional journey that has brought her to owning and growing KLA Marketing Associates, an award-winning professional services marketing advisory firm.
What is a “30-second commercial”?
At its core, a 30-second commercial serves several purposes. Of course, it is a communication tool; the micro introduction will help you articulate your message. It is also a sales tool; it will help pique interest of your listeners to spur a meaningful conversation. However, and most importantly, it is a teaching tool.As a high-level and basic introduction, an effective commercial is designed to give your audience (of one or many) just enough information that they will have a sense of you who are and want to know more
- Lawyers receive no formal training nor education in law school to prepare them to be a business owner upon entering private practice.
- Most law firms do a poor job mentoring and shadowing new lawyers to become effective business generators.
- There is more competition and pressure than ever before to learn quickly how to build a quality book of business and contribute to firm in a meaningful way.
- BONUS - - there are two types of lawyers: those who have business and those who work for those who have business. Which are you?
After viewing an interview with Michelle Obama and actor Tracee Ellis Ross at this weekend's United State of Women Summit in LA, I was struck by the phrase "failing up". This phrase was used in the context of how men do not allow failure to impede their self confidence, their ability to keep moving forward to attaining their goals or, in short, slow them down, much at all.
Were you born to be a marketing rock star? When you were in law school, were you thinking “I can’t wait to market myself as a lawyer?”