Strategic Marketing Planning for Lawyers

In a crowded, highly competitive marketplace, our law firm and professional services clients recognize that they must invest in their business to differentiate themselves but are often not sure exactly what to do. That is where KLA Marketing Associates steps in.

We work closely with our clients to assess and evaluate their present standing in the marketplace, learn what makes them different and special, and partners alongside them to develop a strategic plan of action. We are, in fact, true industry experts in creating focus and cohesion among random acts of marketing and "fits and starts" marketing approaches.

As our clients' strategic marketing think tank, we can provide an extra set of experienced hands to an established marketing department or we can function AS your marketing department.

Our philosophy on marketing professional services is captured as "if you are failing to plan, you are planning to fail". No worries, though. Marketing planning is where we often suggest our clients begin in "getting serious" about integrating marketing into their business model. And, that's what the KLA Marketing team helps you to do. We engage in a very concise marketing intake to understand completely your business goals, how you envision success, and then we help you device a very concrete plan of action to help you get there, integrating benchmarks of results along the way. There really is no better way to advance your firm and/or your individual business than to engage in marketing planning and then devise specific, measurable, attainable, timely and measurable (SMART) action steps. We're here to help you each step of the way.

As a full-service business development advisory and marketing firm, KLA Marketing Associates offers a full range of marketing services and tools outlined designed to support a strategic marketing plan and communications strategy.

Services include but are not limited to:

  • Advertising – digital, print and broadcast
  • Client service programs
  • Community relations programs
  • Digital marketing (including webinars, blogs and e-newsletters)
  • Comprehensive identity/branding programs
  • Content marketing
  • Internal/external printed materials, publications and communiqués
  • Educational Lunch n’ Learn programs
  • Marketing audits and assessments
  • Marketing plan development/implementation
  • Promotional materials development/production

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